Recognizing the need to connect with prospective students who are increasingly selective in their online engagement, the University of Southampton partnered with the creative and digital agency, Syndicut, to craft an engaging online and TV advertisement designed to resonate with this audience.

The ad was comprised of 120 dynamic shots, showcasing the diverse range of opportunities available at the university, all set to the rhythm of an urban poem as the narrative. I was responsible for developing the concept, serving as the video producer, and writing the poem to ensure the message would captivate and inspire potential students. The result was a compelling advertisement that not only highlighted the university’s offerings but also created an emotional connection with the audience through its unique visual storytelling and narrative.