I am an art director and designer specialising in brand storytelling, creative campaigns and brand design. With over ten years’ experience across agencies and in-house brand studio teams. I’ve worked in fast-paced commercial environments as well as carefully considered brand worlds. Most recently, I have worked as a Senior Creative at citizenM hotels.
I was born in Oxford and spent six years living in the Netherlands, an experience that shaped both my perspective and my aesthetic sensibility. I’m drawn to brands with substance, those that care deeply about what they do and want to create beautiful things with meaning.
Made with intent
Below is a curated overview of selected projects that highlight my skills in design and art direction. Each piece reflects my approach to concept development, visual storytelling, and cohesive execution, demonstrating how I translate ideas into thoughtful, impactful creative work across a range of formats.
Like what you see? View all selected works
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My approach to art direction is rooted in clarity, balance and instinct. I see the relationships between visual elements and shape them into work that feels coherent, elevated and intentional. I focus on what truly matters—cutting through noise to create composition, tone and storytelling that resonate beyond the team who made it. I take the time to understand the mechanics behind the craft, from camera and lighting to post-production, so I can collaborate fluently and direct with confidence and respect. For me, art direction is about turning complexity into something that feels effortless.
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My approach to campaigns and content production is strategic, cohesive and audience-led. I think beyond individual assets, shaping ideas that translate seamlessly across print, digital and social channels while maintaining a clear and consistent visual narrative. I consider how each touchpoint connects, ensuring campaigns feel unified rather than fragmented.
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My approach to print design is grounded in a deep understanding of the production process, from large-scale publishing projects to considered single pieces such as menus and labels. I am fluent in artwork setup, paper stocks, finishes and print specifications, ensuring every detail is resolved long before it reaches the press.
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My approach to brand design is rooted in stewardship and evolution. As a brand guardian, I ensure every touchpoint reflects a clear, consistent visual identity while allowing space for thoughtful progression. I understand that strong brands are built not just through creation, but through careful protection and considered development over time.
art direction / graphic design / content production / campaign
art direction / photography / campaign / content production
graphic design / print design / brand design / publishing
art direction / photography / campaign / content production