Emily is a multi-disciplinary designer & art director specialising in brand storytelling, creative campaigns & print design.

My approach to art direction is rooted in clarity, balance and instinct. I see the relationships between visual elements and shape them into work that feels coherent, elevated and intentional. I focus on what truly matters—cutting through noise to create composition, tone and storytelling that resonate beyond the team who made it. I take the time to understand the mechanics behind the craft, from camera and lighting to post-production, so I can collaborate fluently and direct with confidence and respect. For me, art direction is about turning complexity into something that feels effortless.

My approach to print design is grounded in a deep understanding of the production process, from large-scale publishing projects to considered single pieces such as menus and labels. I am fluent in artwork setup, paper stocks, finishes and print specifications, ensuring every detail is resolved long before it reaches the press.

My approach to campaigns and content production is strategic, cohesive and audience-led. I think beyond individual assets, shaping ideas that translate seamlessly across print, digital and social channels while maintaining a clear and consistent visual narrative. I consider how each touchpoint connects, ensuring campaigns feel unified rather than fragmented.

My approach to brand design is rooted in stewardship and evolution. As a brand guardian, I ensure every touchpoint reflects a clear, consistent visual identity while allowing space for thoughtful progression. I understand that strong brands are built not just through creation, but through careful protection and considered development over time.