Cocktail photography

In partnership with photographer Marco Tiberio, I led the creative direction for citizenM’s cocktail photography. The photoshoot was conducted in a studio in Amsterdam, with the objective of creating imagery that seamlessly integrated the ambiance of the hotel spaces.

Over the course of a single day, we captured the full range of 34 cocktails, each with a unique set design tailored to its respective environment. The final images were utilized within the guest app to enhance the app ordering experience, as well as in training manuals and instructional guides.

Team

• Marco Tiberio - photographer

• Maria Ghetti - set designer

• Emily Smith - art direction

• Paula Cernuda - production assistant