A collaboration between citizenM & Mozzo Coffee
To celebrate the ongoing partnership between citizenM and Mozzo, we launched a new joint venture brand: Buzzed.
Team
Joe Crowther - creative direction
Emily Smith - brand design
Marc Denton - brand design
Kelly Merks - copywriter
Charlotte van der Boon - project management
get buzzed
Located at the iconic citizenM Tower of London, Buzzed has quickly become the go-to coffee destination for both commuters and travelers. This dynamic new space offers a unique coffee experience, blending the quality and innovation of Mozzo with citizenM's signature style. The brand was carefully crafted to embody the energy and vibrancy of the location, providing a welcoming, high-quality coffee experience for all who pass through.
The brand
People drink caffeinated beverages for the buzz. We explored the sensations of that liminal space between asleep (citizenM) and awake (Mozzo), when the brain is remembering how to fire on all cylinders.
The Buzzed logo is comprised of bold lettering in block capitals. Taking elements from both Mozzo and citizenM to make it stand out in an overcrowded market of London coffee shops and venders.
The result
The cup’s beacon-orange hue and trippy font are a nod to the happy high the coffee gives you – and to the design style of the roasters, Mozzo. Commuters carpe diem after one swig. Sip with caution – the crescendo is coming!
The project included the full branding of the physical space. From a wrapped coffee machine in the brand colour palette to coffee boards, directional signage and uniforms.
